Course Market. research in public relations

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INTRODUCTION 3

CHAPTER 1. GENERAL CHARACTERISTICS OF MARKETING RESEARCH IN PUBLIC RELATIONS 5

1.1. The essence and stages of marketing research 5

1.2. MI Directions and their features in public relations 9

1.3.Methods of conducting and results of marketing researches of the Omsk mass-media 12

CHAPTER 2. CONDUCTING MARKETING RESEARCH BY OMSK MARKETING CENTER "INTERVIEW" 21

2.1. Marketing complex of firm 21

2.2. Identification of the problem, formulation of goals and objectives of MI 23

2.3. Calculation of the sample and the study plan 25

2.4. Analysis of questionnaires and grouping of data 27

2.5.Results of the study 30

CONCLUSION 38

LIST OF REFERENCES 39

ANNEXES .................................... .. ................................................ .. 41

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