Course Improvement of the price policy of the store
Seller: ИФЦ Студия
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Product description
INTRODUCTION 3
CHAPTER 1. THEORETICAL ASPECTS, FORMATION OF PRICE POLICY OF RETAIL TRADE ENTERPRISES 5
1.1.Economic essence and content of the pricing policy of the enterprise 5
1.2.Principles of pricing policy development in retail 10
1.3.Efficiency of application of pricing policy in the enterprise 17
CHAPTER 2. GENERAL CHARACTERISTIC OF APPLICATION OF PRICE POLICY AT ENTERPRISE 20
2.1. General characteristics of the enterprise LLC Medcomplex 20
2.2.Analysis of trading activities of LLC Medcomplex 26
2.3. The system of pricing in OOO Medkompleks and its effectiveness 29
CHAPTER 3. OPTIMIZATION OF PRICE POLICY LLC MEDKOMPLEX 39
3.1.Meeting on optimization of pricing policy 39
3.2. Calculating the effectiveness of the implementation of measures to optimize pricing policy 43
CONCLUSION 49
LIST OF USED LITERATURE 51
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