Sports Marketing (Synergy Answers Tests)

Product description

Sports marketing (tests answers Synergy) 30 questions 60/100 points

• The main tools of sports marketing include ...

organization of competitions

design

commodity policy

meetings

promotion

analysis

pricing policy

sales

• It is not true that professional sports club shops usually sell ...

sports nutrition

club attributes

sports goods

casual clothes

stationery

household chemicals

casual shoes

• ... classified as sports services

Transportation of athletes to the competition site

Treadmill rental

Crossfit competition between fitness club clients

Catering at the stadium

Visit to the sports club museum

Fight club training

Retail trade in merchandise

• It is not true that a source of income such as ... is related to a professional football club

advertising sale

sale of services

ticket selling

subsidies

hospitality

sale of goods

sponsorship

rent

• The elements of the three-level model of the structure of a sports product include ...

product for client

product used

real product

supplement product

in-depth benefit

basic benefit

• There are four main types of products created in the sports industry, in particular, ...

sports information

sport events

sports services

sport games

sporting goods

Sports Equipment

athletic facilities

sports records

sports advertising

• The type of organizations in which sports marketing is the least in demand - ...

legislatures

professional sports clubs

executive agencies

sports shops

fitness clubs

sports federations

• Sports sponsorship is ...

strategy of promoting product and service brands through sporting events, clubs, federations and famous athletes

search and attraction of resources for holding sports competitions, supporting sports federations and individual athletes

state activities to support the development of mass sports and sports of the highest achievements

an important part of the social responsibility of companies, designed to support the development of physical culture and sports

• Merchandising is ...

building a sales process for different types of sports products

method for calculating the marginality of sports products

market activity of a professional sports club (league)

using special marketing techniques (zoning, layout, advertising, etc.) in a sports store

• ... can be attributed to the competence of the international sports federation

Sale of TV rights

Organization and conduct of a sports competition (championship, tournament) Determination of the rules of competition in a sport

Implementation of the development of mass sports

Determination of the cost of the transfer contract for athletes

Organization and implementation of the sale of merchandise

• Such a sports product as ... is attributive for a professional hockey club (the main one that determines the essence of a sports organization of this type)

home hockey game

broadcast of the match on club Internet television

restaurant services

children's hockey school

club paraphernalia

club ticket programs

• Foreign author ... is a renowned sports marketer

D. Beckham

S. Chadwick

F. Schaaf

D. Beach

P. Drucker

M. Porter

M. Schenk

F. Kotler

D. Trout

• Sports marketing is ...

developing, selling and promoting sports products, as well as promoting brands and organizations through sports

promoting sporting events to attract sponsors and advertisers selling sporting goods developed by professional sports clubs

part of the marketing of health and fitness services provided by the state to the population

• Components of the microenvironment of a sports organization (sports product) include ...

staff

clients

competitors

contact audiences

organisation management

suppliers

marketing intermediaries

government

Additional information

• It is not true that when organizing and conducting a club's home match in the Kontinental Hockey League (KHL) regular championship, usually ...

advertising in print media

advertising on transport

outdoor advertising

radio advertising

TV advertising

advertising on tickets

• Typical marketing communications tools include ...

social networks

organization of public relations PR (public relations)

stimulation

production of souvenirs

advertising

direct marketing

positioning

• The properties possessed by a sporting event (as a type of service) include ...

• inseparability from the manufacturer

unpredictability

intransigence

-preservation

short duration

• inconsistent quality

• The maximum possible price of a sports product is determined by such a factor as ...

technologies and innovations used in the product

competitors' prices

national currency rate

demand for similar products

product manufacturing costs

• The four main types of sports products include ...

sports services

sporting goods

athletic facilities

sports records

sports information

sport events

sports nutrition

• ... can be attributed to the competence of a professional sports league

Organization and implementation of the sale of merchandise

Determination of the cost of the transfer contract for athletes

Implementation of the development of mass sports

Sale of TV rights

Organization and conduct of a sports competition (championship, tournament) Determination of the rules of competition in a sport

• On the basis of the goals of the organization, ... event products are distinguished

international

leisure

entertaining

qualifying

competitive

• The minimum possible price of a sports product is determined by such a factor as ...

product manufacturing costs

competitors' prices

technologies and innovations used in the product

demand for similar products

national currency rate

• There are three main areas of modern sports marketing, in particular, marketing ...

Olympic movement

children's sports

in popular sports

professional sports

through sports

sports

• ... usually falls within the purview of a professional sports club

Determination of the cost of the transfer contract for athletes

Sale of TV rights

Implementation of the development of mass sports

Organization and implementation of the sale of merchandise

Defining the rules of competition by sport

Organization and conduct of a sports competition (championship, tournament)

• Relationships in a peer-to-peer distribution channel for a sports product take place in the event of a sale ...

tickets for a boxing tournament in the online store

Nike sneakers in the Sportmaster store

annual card in the fitness club

sneakers at the Bosco Sport store

subscriptions to a television sports channel on the channel's website

• In the typology of sports events, five types are distinguished according to the scale, in particular, ... sports events

rural

regional

national

global

urban

local

interspecific

international

• It is not true that an activity such as ... is classified as sports marketing

engineering

public private partnership

sports medical support

construction of sports facilities

marketing research

sale of paraphernalia

organization of training

sponsorship

• To promote sports products use ...

advertising

stimulation

fundraising

direct marketing

logistics

sponsorship

PR

• Sports marketing uses a method to collect information such as ...

work with the media

Exhibitions

interview

experiment

observation

work on the Internet

conversation

competition

document analysis

• It is not true that ... is included in the organizational structure of the sports marketing of a professional club

administrative part

bookkeeping

sponsorship department

fan relations department

merchandise store

Department of Human Resources

press service

advertising depa