Brand management answers (Synergy tests) 97/100

Product description

Answers to the test Brand management Synergy. The result is 97 points out of 100. (Excellent)

• Electronic stores, trading systems, online cash payment systems are included in the category "..."

content projects

online services

internet services

e-commerce

brand transferred from offline business

• The increased likelihood of brand selection depends ...

from expanded brand awareness

from the expanded brand image

from extended availability

from expanded brand awareness, expanded brand image and increased availability

• Retail audit data allow us to assess ...

brand representation

market share of a particular brand

market volume

brand representation, market share of a particular brand and market size

• Promotion of goods from the manufacturer to the end consumers in the most effective way is ...

• Using an existing brand to launch a new product or product line to the market is ... a brand

• The brand concept is ...

positioning idea

brand selection criterion

selection criterion for packaging (labels)

positioning idea, as well as criteria for choosing a brand and packaging (label)

• A private label is a brand ... of a merchant

• This method of creating a brand, like ..., is usually the most expensive

copying someone else's brand

purchase of a finished brand

attraction of specialized agencies

• The stage of creating a brand, which is the formulation of goals - ...

project planning

analysis of the current state of the brand (only for existing brands)

goal setting

formulation of the essence of the brand

• A legally enforceable mark or part thereof is ...

brand name

brand

vintage mark

trademark

• That part of the mark that can be recognized but impossible to pronounce - ...

brand name

brand

vintage mark

trademark

• The success of a consumer brand depends on ...

on the quality of the product and its stability

on behalf of and logo (i.e. the brand itself)

from packaging and prices

from distribution and advertising

on the quality of the product and its stability, on the name and logo (i.e. the brand itself), on packaging and price, as well as on distribution and advertising

• Scope of application of the "Analysis of sales" block in retail audit - ...

determination of the level of market representation

determination of position in the market

analysis of the real response of the trading structure

determination of the level of competitiveness

• When one of the variants of the name does not fit for various reasons, it is necessary ...

come up with a new option

use the best old version

conduct a survey and choose from the old options the one that will appeal to the majority of respondents

• The element of the marketing mix that is at the center of attention in brand management is ...

product

people

commodity movement

price

• The main purpose of branding is to ...

inform the audience about the new brand

motivate its competitive brand advantages

reach as many target buyers as possible, form the widest possible target audience

increase the loyalty of potential buyers

• Expanded brand availability is shaped by ...

product

brand awareness due to "pushing"

expanded brand awareness

expanded brand image

• Buying a brand (consumer product) ...

depends on the preference of the buyer in relation to her

subject to the availability of this brand (availability)

does not depend on the preference of the buyer in relation to it, nor on the availability of this brand (availability for sale)

depends both on the preference of the buyer in relation to it, and on the availability of this brand (availability for sale)

• Finished marketing research (statistical information, general research results, etc.) are called ...

primary

secondary

tertiary

• That part of the mark that can be pronounced - ...

brand name

brand

vintage mark

trademark

• Scope of application of the "Price Analysis" block in retail audit -

Additional information

• Mail services, job search resources, site hosting systems can be categorized as "..."

content projects

online services

internet services

e-commerce

brand transferred from offline business

• The stage of the life cycle of a brand, which usually resorts to "revitalizing" its sales - stage ...

birth

market launch

maturity

aging

• The brand renewal process is called ...

rationalization of the brand

rebranding

brand orientation

• A business brand that is built exclusively on the Internet is ...

Inside Brand

Outside Brand

Inside-Outside Brand

• As the main method for choosing a name ... test

use quantitative

use quality

can use both quantitative and qualitative

• Brand exposure to criticism ... for the purchase of a particular product

influences

usually not affected

never affects

• The term denoting a name, sign, symbol intended to identify the goods or services of one seller - "..."

brand name

brand

vintage mark

trademark

• A brand, in the creation and promotion of which the Internet acts as an auxiliary tool, is ...

Inside Brand

Outside Brand

Inside-Outside Brand

• The main goal of brand management is ...

increasing the importance of the product in the perception of the consumer, increasing the brand value

decrease in the importance of the product in the perception of the consumer, weakening of the brand value

stabilization of the significance of the product and the value of the brand in the perception of the consumer

• A store-check is ...

checking the display of goods

study of the assortment list of stores

price monitoring

census of assortment and prices in retail outlets

• Companies and services that provide services on the Web can be classified under the category "..."

content projects

online services

internet services

e-commerce

brand transferred from offline business

• Design studio ...

develops the brand concept

develops a brand

designs packaging

carries out marketing research

• Scope of application of the "Analysis of distribution" block in retail audit - ...

analysis of the real response of the trading structure

determination of position in the market

determination of the level of competitiveness

determination of the level of market representation

• The organization of marketing by commodity was the first to be introduced by the company:

Unilever;

Procter & Gamble;

Wimm-Bill-Dann;

Danone.

• A brand is:

the object of the philatelist's hobby;

value that generates income;

a name, symbol, picture, or a combination thereof, intended to identify a product or service, is the same as a "brand".

• The brand manager profession has appeared ...

at the beginning of the XX century.

in the 1930s.

in the 1950s.

• The brand representing the name of the company is called ...

family brand

corporate brand

joint brand

economy class brand