Hospitality Marketing Answers Synergy

Product description

Test "Marketing in the hospitality industry answers" MFPU Synergy, MIT, MOI, MosAP. 87/100 points. All answers are highlighted in the file, the questions are listed below:

• A business special event, which has a rather rigid, standardized format and practical focus, is ...
• Tight demand management…
• The method of researching materials published in the media, used to assess the qualitative and quantitative presence of a company (person, brand, idea) in the press, is ...
• The goal of strategic marketing is...
• The set of elements that ensure the unity of the appearance of all objects related to the company (logo, trademark, color palette, font) is ...
• Goods of the hospitality industry can only be consumed directly at the place of their production, and therefore their offer differs ... in production
• The image of the subject in the public mind is ...
• The turnover rate is the quotient of the total number of visitors divided by ... attendance
• A newsletter intended for newspapers, magazines, radio and television editorial offices, from which they can obtain information of interest to them, is ...
• Competitiveness is...
• Holidays and days of the week, event, thematic calendar, availability of attractions, weather conditions - all this refers to ... factors
• The retreat strategy in the matrix of the Boston Consulting Group corresponds to the position ...
• If a dinner with a show program and dancing is planned, the number of guests is 100 people, then the optimal area for this event is ...
• A dinner party or gala dinner arranged in honor of a certain person or event - ...
• Demand forecasting is...
• Data from a survey of consumers about their intentions in the market ...
• Marketing puts production in a functional dependence on the volume and structure of demand at ... level
• Factors such as the overall capacity of the service market, cash income, the structure of consumer income and expenditure, the number of days off belong to the group ...
• Sex and age composition of consumers, taking into account the number in age and sex groups, their level of education, nationality, religion - all this belongs to the class of ... factors
• Market conditions are ...
• If restaurant A advertises restaurant B, while restaurant B promotes the services of restaurant A, then this type of interaction is ...
• Marketing can be defined as...
• Communication is...
• The most beneficial way to promote an event is to attend it...
• A product in the hospitality industry…
• Market segmentation is...
• A method of preliminary or operational registration of guests at an open event in a limited space is ...
• A stable false image of the subject, formed in conditions of deliberate or involuntary deficiency and (and) inconsistency of information about the subject among the public, is ...
• The main advantage of questionnaires over interviews is ...
• A popular and profitable way to finance an event is ...
• A certain group of people, consisting of potential consumers of goods (buyers and customers), to whom an advertising message is addressed, is ...
• A special event held for the purpose of disseminating some information and / or displaying some goods or services is ...
• The condition for the effectiveness of segmentation is ...
• The modeling of buying behavior is based on ...
• A synonym for the concept of FAQ is ...
• If a new product resembles the old product in its appearance, but has a number of new properties or generally has other characteristics, this is diversification ...
• A firm's marketing opportunity is...
• A firm's marketing environment is...
• Management activities in the marketing department are carried out at three levels (top to bottom) - ...
• A spectacular, spectacular object, number or performer that attracts the attention of people is ...

Additional information

• A concept that is logically unrelated to the others - ...
• A concept that is logically unrelated to the others - ...
• The main document of any event is ...
• Lightcheck is...
• The decoration with the company logo, located on the back of the stage, against which the presenters, presidents of companies, stars, are
• ​​Placement of logos, backs, emblems and other attributes of the company is aimed most of all at the audience ...
• Music piece associated with the brand - ...
• Choosing a partner on a competitive basis to solve a specific marketing problem or provide a range of services is called ...
• PR is the activity of organizing and ensuring communication of the subject with ...
• A special event, carried out in a discussion form, the main purpose of which is to convey information, is ...
• ... - a special event taking place as a mass festival, showing the achievements of musical, theatrical, pop or any other art or achievements in any other field
• An indoor or outdoor mass entertainment musical special event is...
• The positive notoriety of the subject among his public is called ...
• The process of popularizing the brand and fixing its positive image in the minds of target audiences - ...
• Information that over the past week 9 references with a total area of ​​0.9 p.l. were published in print sources, 3 stories with a total duration of 10 minutes were broadcast on television, a press release of the action was posted on 5 websites - this is ...
• Activities aimed at achieving certain goals with given time limits, money (resources) and the quality of the final results are ...
• The main feature, characteristic or property inherent in a product, which distinguishes it favorably from competitors and is attractive to consumers - ...
• An event can be considered successful if ...
• The principle on which the idea of ​​​​organizing the “First All-Russian Semolina Porridge Festival” is based is called ...
• Brief is ...
• Video broadcasting to music, a selection of video sequences in accordance with musical accompaniment is ...
• The event can be considered fully completed after ...
• ... can be considered a "eternal news maker"
• The totality of products and services necessary for the consumer to ensure its reproduction, functioning and development is ...
• Marketing in the hospitality industry is characterized by the implementation of ...
• Goals of the company and marketing goals ...
• The first stage of preparation for any event is ...
• Based on imitation, the process of including the audience in the rhythmic and emotional context of the ongoing action - ...
• A deliberately prepared false information model of a subject, distributed among the public of this subject and aimed at forming its false image in accordance with the interests of its creator, is ...
• Quality goals of the hospitality enterprise: ...
• Market coverage methods include…
• A set of elements that ensure the unity of the appearance of all branded objects (logo, trademark, color palette, font) is ...
• The historical prerequisite for the emergence of marketing is:
• The essence of the concept of "socio-ethical" marketing is that:
• External marketing microenvironment includes forces and factors
• According to one theory of motivation to satisfy our needs, there is a statement that a person is not able to fully understand the motives of his actions. This point of view belongs to:
• Market conditions are ...
• The role of statistics in marketing research is:
• The browser is...
• Holidays, working days and days off, event, thematic calendar, availability of attractions, weather conditions - all this refers to ... factors
• The goal of strategic marketing is ...
• The global network is ...
• Information security refers to ...
• A local network is ...