Юнит-экономика WB/Ozon PRO 2026: Excel-калькулятор прибыли селлера

Product description

📦 FORMAT · VERSION · GUARANTEE — quick overview before buying

• Contents: XLSX with live formulas (7 sheets) + GUIDE.pdf + README.txt
• Version: 2026, WB/Ozon tariffs for September 2026
• Requirements: Excel 2016+ or Google Sheets; no macros, no internet
• Delivery: automatic, by e-mail right after payment
• Guarantee: the product matches its description. If anything is wrong — write a personal message, we'll sort it out or refund you.
• Terms: for personal use; resale is prohibited.

WB / OZON UNIT ECONOMICS PRO 2026 — PROFIT CALCULATOR FOR SELLERS (EXCEL)

Calculates the real profit per unit and for the whole shop on Wildberries and Ozon: marketplace commission, delivery to the customer, intake, storage, buyout share and return logistics, advertising (DRR) and taxes. A dashboard for 10 SKUs at once — unprofitable products are visible immediately. One file, works in Excel and Google Sheets.

WHAT'S INSIDE (7 SHEETS, ALL LIVE FORMULAS):

• "Товары" (Products) — 10 SKUs on one dashboard: monthly revenue, profit per unit, margin, monthly profit and an automatic "LOSS / LOW / OK" status
• "Юнит-экономика" (Unit economics) — a detailed per-unit breakdown for the selected product: commission, logistics, intake, storage, returns, advertising, tax, purchase cost, packaging
• "Сценарии" (Scenarios) — what happens to profit with a discount and with a markup: see how a promotion kills the margin
• "Объёмы" (Volumes) — monthly profit at 25, 50, 100, 200, 300, 500, 1000 and 2000 sales
• "Безубыточность" (Breakeven) — how many units a month and a day cover your fixed costs
• "Дашборд" (Dashboard) — key KPIs for the selected product plus a summary of the whole shop: number of profitable and unprofitable SKUs, total revenue and profit per month and per year
• "Тарифы 2026" (Tariffs 2026) — a reference of WB and Ozon commissions by category plus indicative logistics, storage and buyout rates

WHO NEEDS IT:

• Active WB and Ozon sellers — find unprofitable products before they eat the budget
• Anyone launching a new product — estimate the margin and a profitable price
• Marketplace analysts and managers — a calculation template for dozens of clients

WHY IT WORKS:

Every result is a live Excel formula, not a picture or a static number. Change the price, the commission or the advertising — everything recalculates instantly. No subscriptions, no servers, no macros: one file that opens in Excel or Google Sheets.

EXAMPLE FROM THE FILE:

Oversize T-shirt on WB: price 1,490 RUB, purchase 450 RUB, commission 20%, logistics 70 RUB, buyout share 90%, advertising 12%, tax 6% → a net profit of 356.80 RUB per unit, margin 23.9%, and 42,816 RUB a month at 120 sales. All 10 examples in the file add up to 586,695 RUB of monthly profit.

VERIFIED BEFORE SALE:

• 93 checks: all sheets and formulas present, an independent recalculation of the unit economics for every product, a recalculation by a real formula engine cross-checked against expected values
• Screenshots are taken from the actual file open in Excel — the numbers on them are live formula results

Guarantee: replacement or refund. The file is delivered automatically right after payment.

MORE FROM THE SHOP:

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