🚀 Practical Course: Media Advertising and Promotion of Mobile Applications

Product description

Do you want to launch effective media campaigns and promote mobile apps on Yandex.Direct without spending months studying dry theory?

This practical course is your ready‑made toolkit for creating professional advertising strategies. We’ve removed all the “fluff” and left only the working mechanics, real business cases, and step‑by‑step instructions that you can implement right after studying.

📦 WHAT’S INSIDE THE COURSE:

• Part 1: Media advertising (4 modules). From the differences from performance advertising to Programmatic auctions, working with Crypto technology, and choosing strategies (CPM — cost per 1,000 impressions, CPV — cost per view).
• Part 2: Mobile app promotion (3 modules). Step‑by‑step setup of AppMetrica, creating trackers, integrating SDKs, working with CPI (cost per install) and CPC (cost per click) payment models.
• Practical value: case studies (Coral Travel, Modulbank, Tinkoff), pre‑launch checklists, campaign plan templates, and analysis of common mistakes.
• Automation: ready‑made, detailed prompts for the Gamma neural network, so you can generate visual presentations of the course in minutes.

🎯 WHO IS THIS COURSE FOR:

• Marketers and contextual advertising specialists who want to master media formats and MPA (mobile app advertising).
• Small and medium-sized business owners who want to monitor contractors and understand what they are paying for.
• Mobile app developers who need to attract their first users (User Acquisition) or retain existing ones (Retention).

✅ WHAT BENEFITS WILL YOU RECEIVE:

✓ You will learn how to build communication chains at all stages of the sales funnel.

✓ You will understand how to correctly configure attribution and postbacks (postbacks — requests containing information about an event), avoiding data discrepancies.

✓ Save time thanks to ready-made templates, checklists, and prompts for AI.

⚙️ TECHNICAL DETAILS:

Format: Structured PDF materials, text prompts, tables.

Scope: 7 modules, detailed structure for 70+ presentation slides.

Language: Strictly Russian (English terms are provided with translations).

🚀 Download the course right now and start scaling the monetization of your projects using proven Yandex.Direct tools today!